FASHION FORWARD with ANOM ASIL

First and foremost thank you for taking the time to communicate with USTYLE Magazine.

USTYLE: Please introduce yourself to our audience.

ANOM ASIL: I Am A Black Woman Building My Own Name and Brand…

USTYLE: Secondly, let’s start with the name of your Brand Anom Asil Company. Where does the name derive from?

ANOM ASIL: Anom Asil is my birth name spelled backwards (Mona Lisa). When asked how I came up with it the response is always “Wow” so creative.

USTYLE: What style does your Brand represent?

ANOM ASIL: Anom Asil Co. is an athleisure brand. The true beauty of athleisure is that it is both practical and completely fashionable. The relaxed and cool style blends sportswear with ready-to-wear to create styles that are chic and comfortable. Athleisure reflects a change in lifestyle, it goes together with an increased health consciousness, busy schedules, and relaxed standards of dress.

USTYLE: I notice that your designs are funky, colorful, unique and vibrant. What inspires your creativity?

ANOM ASIL: I asked myself why wear something normal when you can create something? I have always loved to create unique pieces of my own, dress to set myself apart and feel good in what I am wearing. The passion grew with age and I got more inspired every day to create, and style my own way.

USTYLE: When and why did you decide to pursue a career as a designer?

ANOM ASIL: As a child I was always into fashion and pursued a career in modeling up until my teenage years. I never thought I was a designer, but I saw that I had a very good eye in creating and styling.

USTYLE: Tell us a little about your background. Any official training in fashion design?

ANOM ASIL: God blessed me with a gift, and I have built upon that. Self-taught in every area of design by research, videos, and books.

USTYLE: What is the vision that you have when creating new designs? Does it depend on your mood?

ANOM ASIL: My mood and workspace definitely play an important role when I am designing. I need a Zen atmosphere for my visions to flow. Inspiration comes from all around me. Culture and current life cycles help me to incorporate a lot of my designs.

USTYLE: If you could go back and tell yourself one thing before beginning Anom Asil what would it be?

ANOM ASIL: Don’t wait for everything to be perfect. Start today! Believe in yourself and the gift God blessed you with.

USTYLE: What was the biggest new designer mistake you made when first starting and how did you correct it?

ANOM ASIL: My biggest mistake was the ordering process. When your dealing with manufacturers you have a minimum to meet when ordering. Finding the right manufacturer is key. You must find a manufacturer that understands you are a small business owner and that you are just starting out. I now work with manufacturing companies that accommodate a fewer minimum order.

USTYLE: How is working in fashion different now with the younger generation?

ANOM ASIL: Well I have help in that area of my brand. My son who is 28 and has his own brand, keeps me informed as we collaborate on many designs and projects together.

USTYLE: Do you feel social media plays a big role in fashion today?

ANOM ASIL: Indeed. Social media is global. That is your marketing strategy and how people all around this world can notice your brand.

USTYLE: What was your biggest fear about making the decision to start Anom Asil?

ANOM ASIL: Thinking what everyone else would like or think of my designs. Not staying true to what I love. I love fashion and once I let that sink into my spirit and reflected on the reason why I pursued my dreams, I let my visions direct my creativity.

USTYLE: What is your favorite part about being a designer?

ANOM ASIL: I get more inspired every day to create, to be expressive and free. To see my designs all around world. I am grateful and it keeps me going.

USTYLE: How do you want women to feel when wearing your Brand?

ANOM ASIL: My own quote,“You will make a statement and people will look so own the scene” ~ Anom Asil

USTYLE: Any designers that inspire you and why?

ANOM ASIL: My number one designer is my son Marzey and his brand is LostEffects. My son was lost about 3 years ago. As a mother of young black man, I saw my son struggle. To see how he has overcome adversity and is now a successful Black Owner of his brand is so powerful. He inspires me to stay on top my game.

USTYLE: How do you stay updated with the ever changing trends in the fashion industry?

ANOM ASIL: One of my favorite quotes. “Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.” —Gianni Versace

USTYLE: Define your personal style in which we love by the way and what does fashion mean to you?

ANOM ASIL: Fashion is how you feel. When I put on my garments and accessories, I want folks to stare and ask, “Wear did you get that”? I style Mona Lisa’s way…and that is always my mood.

USTYLE: There is so much pressure for designers to come out with their greatest collection season after season, how do you keep up with it?

ANOM ASIL: I set myself apart. I design pieces that not only last for a season but pieces that can be worn years from now.

USTYLE: Now I know you are a mother, business owner, designer… how do you stay balanced?

ANOM ASIL: Whew. In the society that we are currently living in and the global pandemic, I pray and fast. Prayer is a key. I am an over-achiever and I have so many things on my plate that it’s prayer and mediating that keeps me grounded and focused.

USTYLE: What advice would you give new designers creating their own line not just selling clothes?

ANOM ASIL: Believe in YOURSELF. Anyone can start a business and sell clothes. If your passion is to design stick to it. Set yourself apart. Make designs that people remember and reinvent for years to come.

USTYLE: What can we expect for Anom Asil in 2021 and how can our audience reach you and your amazing collection?

ANOM ASIL: Anom Asil is re-branding. We are expanding our athleisure brand and incorporating a new Lux-E Line. To stay connected subscribe with Anom at www.AnomAsil.com

USTYLE: Any last words for our audience and yours?

ANOM ASIL: Look in the mirror and LOVE what you see. We are all uniquely equipped with God’s love. Peace and Blessings to All. I would also like to thank USTYLE Magazine for giving me the opportunity to have my 1st interview. Thanks for the love and support.

USTYLE: Again USTYLE Magazine thanks you for taking the time with us and we will continue supporting and wishing you more success and prosperity in the future.